Jun 20 Sprint Recap
8/15
Windsor connectors live
30-Day Revenue Snapshot SNAPSHOT JUN 20
Total Revenue
$9,126
12 orders · AOV $760
POS / Trunk Shows
$5,457
7 orders · 60%
Web / Online Store
$2,936
4 orders · 32% · up vs last month
FB Shop / Instagram
$733
1 order · 8%
Channel split — visual
Web share ↑ 14pts vs Jun 6 portal. POS still leads but online is gaining. Repeat rate 22% (luxury benchmark 25-35%) — retention opportunity.
Critical Alerts
[GREEN] Path C OAuth migration COMPLETE (Jun 15)
GA4, GMC, Search Console all migrated to bzambranog@gmail.com. New GMC account 5807638263, new GA4 property G-ZHWSRNFDG5. Veicolo's old Google Ads account still pending reconnect (waiting Johnnie reply, email sent Jun 20).
[GREEN] Veicolo decision DONE (Jun 20)
AL decided to continue with Veicolo + plan in-house transition future. All 4 access layers kept intact. BZ asked Johnnie to reconnect Google Ads. In-house transition roadmap pending separate.
[GREEN] GMC bulk fix complete (Jun 20)
30 products updated with gender + age_group fields. Root cause of 870 rejected feed items now fixed. Wait 24h for Google to re-crawl feed.
[AMBER] GA4 purchase event lag — verify with test order
Danielle Winter Order #1470 (Jun 18 Web) shows momentsCount:0 in Shopify customerJourneySummary. Hypothesis: ad blocker / consent decline on customer side. Test order $1 needed to confirm GA4 capturing properly post-Path C.
[AMBER] NYC consistency wording — 3 surfaces await AL decision
FAQ ("produced in NYC, shipped from Miami"), Pinterest ("designed & crafted in New York"), Facebook ("Made responsibly in NYC"). WhatsApp draft ready to send to AL with 4 wording options.
[AMBER] BreadcrumbList JSON-LD — CDN cache propagation
Source corrected in theme.liquid Jun 18 but live HTML still renders malformed. Likely Shopify CDN compilation cache. Re-verify Rich Results mañana AM (#166).
[GREEN] Customer Lifecycle metrics built today
250 customers analyzed, $201K lifetime revenue, 22% repeat rate, $605 AOV. Top spender: Melissa Ramirez 4 orders $4,709. Workbook STATHE_Customer_Lifecycle_Metrics_Jun20_2026.xlsx live.
Meta Ads LIVE
Spend 30d
—
via Veicolo retainer $1,500/mo
Pixel events flow
FIXED
advanced matching active
Active Campaigns
| Campaign | Spend | Clicks | Impressions | Days |
|---|
| loading… |
SEO — Google Search Console LIVE
Clicks 7d
—
brand search 94% historical
Heritage Products Top 3
- palofierro · #1-3 on Google
- pitaya dress · position 7
- luxury skirts · climbing
Top Queries Last 7 Days
| Query | Page | Impressions | Avg Position |
|---|
| loading… |
Instagram LIVE
Followers
—
@statheofficial
Reach Trend
—
last 7 vs prior
Total Reach 7d
—
unique accounts reached
Klaviyo Email Marketing SNAPSHOT JUN 20
Live Flows
3
of 8 recommended
Drafts Ready to Deploy
3
Post-Purchase + Birthday + Replenishment
Flow Coverage
37%
75% if drafts deploy
Active Flows
| Flow Name | Trigger | Last Updated |
|---|
| Abandoned Cart | Metric | Sep 10, 2025 |
| Welcome Series — Standard | Added to List | Sep 10, 2025 |
| Back In Stock Flow | Metric | Feb 10, 2026 |
Drafts Ready to Deploy
| Flow Name | Status | Awaiting |
|---|
| Post-Purchase | DRAFT | AL approval |
| Birthday | DRAFT | AL approval + birthday field collection |
| Replenishment | DRAFT | AL approval |
| Browse Abandonment | NOT STARTED | build |
| Win-Back | NOT STARTED | build |
Customer Insights JUN 20
Total Customers
250
all-time Shopify
Lifetime Revenue
$201K
from these customers
Repeat Rate
22%
benchmark 25-35%
Avg LTV
$805
per customer all-time
Top 5 Customers by Spend
| Customer | Orders | Total Spent | Segment |
|---|
| Melissa Ramirez | 4 | $4,709 | VIP REPEAT |
| Maya Goffer | 1 | $3,716 | VIP ONE-TIME |
| Jacquelin Atkinson | 1 | $3,648 | VIP ONE-TIME |
| Barbara Latham | 3 | $3,368 | VIP REPEAT |
| Kristen O'Neill | 2 | $3,353 | VIP REPEAT |
Recent Orders SNAPSHOT JUN 20
| Order | Date | Source | Amount | Customer |
|---|
| #1470 | Jun 18 | WEB | $697 | Danielle Winter |
| #1469 | Jun 10 | WEB | $784 | Leslie Fritz |
| #1468 | Jun 5 | WEB | $696 | Marcia Barnes |
| #1467 | Jun 4 | POS | $631 | Mabel |
| #1466 | Jun 4 | POS | $2,081 | Melissa Ramirez |
| #1465 | Jun 2 | POS | $556 | walk-in |
| #1464 | Jun 2 | POS | $631 | Daniela Sanchez Navarro |
| #1463 | Jun 2 | POS | $348 | Lucia Varela |
| #1462 | May 30 | FB SHOP | $733 | Marvelle Sullivan |
| #1461 | May 29 | POS | $776 | Carmina Chedraui |
| #1460 | May 29 | POS | $433 | walk-in |
| #1459 | May 26 | WEB | $759 | Kinga Pastuszak |
Decisions Pending Ana Lia
Active asks (this week)
- [ ] NYC consistency wording — FAQ + Pinterest + Facebook bios (WhatsApp draft ready)
- [ ] Garment Care page — final approval before Shopify deploy
- [ ] productType ambiguous mappings — Dalia / Sanmiguelito / Salvia (Knitwear vs Tops vs Cardigans vs Sweaters)
- [ ] Merino origin investigation — Dalia + Sanmiguelito source confirmation
- [ ] Hedy session — schedule 90-min voice capture for 26 heritage pieces
- [ ] Returns rate — confirm actual rate vs 31% audit number
- [ ] Coronado trunk show Jun 29-30 — Lynette host, post-event thank-you gift size + piece
Strategic decisions (this month)
- [ ] Klaviyo 3 drafts → deploy (Post-Purchase, Birthday, Replenishment)
- [ ] Klaviyo 9 legacy lists → cleanup decision
- [ ] TripleWhale uninstall (#179) — Popularrize relationship confirmation
- [ ] Shopify plan tier confirmation (Basic / Shopify / Advanced)
- [ ] Windsor.ai trial → paid plan or alternative
- [ ] In-house Veicolo transition roadmap — multi-month plan
- [ ] VIP program (#122) — activate for top 22 customers
Today's Closed Items (Jun 20 Sprint)
- ✓ Windsor.ai connectors verified live (8/15 active)
- ✓ GA4 reconnected to Windsor as "Stathe Online Store"
- ✓ GMC bulk fix: 30 products gender + age_group
- ✓ 11 productType bulk fix
- ✓ Meta Pixel permisos de tráfico + advanced matching activated
- ✓ DMARC + SPF DNS deployed at GoDaddy
- ✓ Veicolo continuation decision · email sent Johnnie
- ✓ Margin per channel tracker built (xlsx, 5 tabs)
- ✓ Customer lifecycle metrics built (xlsx, 6 tabs, real Shopify data)
- ✓ Founders Portal refresh + Vercel deploy (this artifact)
STATHE · LUXURY HERITAGE KNITWEAR · BUILT WITH CARE BY ANA LIA · DASHBOARD BY BZ · REFRESH JUN 20